Sep 26, 2024 3 min read

That’s The Tee—Meet Dana Hicks

Close your eyes and picture your favorite graphic tee. It makes you feel comfortable, confident, and expressive, right?! Those are the exact feelings Dana Hicks hopes to evoke with her designs from her boutique, Limeberry Designs!

Started 11 years ago in her home, Limeberry has grown to employ 35 local women, serve over 500,000 customers, and sell more than 1 million tees, with 25,000 five-star reviews from their 7,000 sq. ft. warehouse in Oswego, IL. A seller on Jane for 10 years, Dana is back with Limeberry’s true purpose in mind: making you feel like YOU!

What can our community find in your shop?

“Graphic apparel, tees, and sweatshirts that bring you the strength you need during tough times, the joy you celebrate, the quotes that inspire, and the humor that brings smiles.”

What does a typical "day in your life" look like?

“A typical day starts around 6 AM with my morning routine—prayer, coffee, and either a workout or meditation. I head to the office by 9 AM, sipping my protein smoothie on the way. Once there, I meet with my team for production updates, schedule our social media posts, and focus on business growth and marketing. Lunch is usually a salad I bring from home, and I wrap up at the office around 3 PM. I tackle any remaining tasks at home and take about 20 minutes to sit in my backyard, soaking in the sunshine and reflecting on the day. Evenings are all about family time, making dinner, or catching up with friends before resetting for the next day.”

“Unlike most t-shirt printers, I don’t settle for cheap tees. Instead, I use high-quality, super soft apparel that feels amazing to wear and stands the test of time.”

How did you decide to become a small business owner?

“I wanted to contribute to my family financially while having the flexibility to be present for all of my daughter’s special moments and events; being a Mom & Wife first are very important to me.”

Are you currently working on any new projects or products?

“We’re constantly creating new designs that reflect the latest trends! This year, we’re excited to incorporate the ongoing Bows and Socials Club trends into every collection for 2024!”

What is your favorite thing in your shop at the moment?

“My favorite thing in the shop right now is the Custom Gameday Collection! I love elevating spirit wear by blending the latest trends with your favorite sports team, creating unique apparel that holds special meaning for my customers—or making the perfect gift. But specifically, the Custom Team Bow is for several sports!”

“Our tees are more than just clothing—They’re love, faith, and your personality. They’re YOU! And that’s why we’re so excited for Jane.com to relaunch so that we can continue our story, one tee at a time.”

Jane is back! What excites you about your future as a Jane seller?

“What excites me most about returning to Jane is the thrill of reconnecting with our loyal customers who have supported us over the years while also meeting new customers on this journey. The relaunch feels like a fresh start, filled with renewed energy and opportunities to build even stronger relationships with the Jane Team and customers as we introduce our latest collections.”

What is your favorite thing about Jane?

“I absolutely love how Jane brings together a unique mix of small businesses and products! The friendships I’ve made with other sellers and Jane team members are incredible, and the support from these amazing people means the world to me.”

What's one thing you absolutely cannot live without?

“Coffee & chocolate!”