A Story Of Love And Resilience—Meet Anita Shokouhi & Ben Tabai

It's a tale as old as time—you see something wrong, you have a desire to make a change, and you do it. That sentiment is true for so many small business owners like Anita & Ben. As newlyweds dreaming of Nordstrom quality pieces that didn't break their strapped budget, an idea sparked in a moment of frustration—a vision to create a brand that offered Nordstrom-quality products at a fraction of the price for people like us who wanted to look and feel good without breaking the bank.

With a leap of faith, a little knowledge about manufacturing, and a passion for design, Amaryllis was born. Now, some of their most infamous creations (like the Amaryllis Tee) have gone on to see over 500,000 units, a true testament to the power of perseverance and belief in our mission. Now, they're back on Jane to keep spreading the love they have for each other and their customers!

What can our community find in your shop?

"Everyday affordable basics."

What does a typical "day in your life" look like?

"A typical day in our life starts with waking up and immediately diving into emails. We then study current trends and analyze what’s working for our customers and what’s not. Based on this analysis, we adjust our product offerings to ensure we're meeting their needs. We work quickly to deliver the latest trends that are a perfect fit for our customers."

Why do you love being small business owners?

"It is a thrill to make a difference daily & see your hard work come to fruition. We always had a passion for it and love the unexpected."

It's about offering them high-quality products that bring joy and value to their lives...

What or who inspires you?

"A fulfilling life & our family is what inspires us."

What is your favorite thing about Jane?

"The love & support."

It is a thrill to make a difference daily & see your hard work come to fruition.

What does it mean to YOU to be a Jane seller?

"To us, being a Jane seller means having the opportunity to deliver the very best to our deserving customers. It's about offering them high-quality products that bring joy and value to their lives and being a trusted source for pieces that truly resonate with their needs and desires."

What's one thing you absolutely cannot live without?

"The daily hustle."

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